Before smartphones, the hottest screen in the cafeteria was a Game Boy. In late ’98 the West got Pokémon Red & Blue, the English dub of the anime hit TV, and suddenly our backpacks were half math, half Pokédex. It wasn’t just a game; it was a lifestyle update—link cables, lunch-table trades, and a theme song that moved in rent-free.
Why the craze exploded
- Portable + social: The Game Boy made adventures pocket-sized, and the Link Cable made trading feel like real-world magic.
- TV earworm: The anime’s “I wanna be the very best…” glued kids (and parents) to after-school TV.
- Collecting loop: Games fed the show, the show fed the cards, the cards fed recess bragging rights. One franchise, a dozen entry points.
You definitely lived through it if…
- Your binder had plastic sleeves in 12 neat rows.
- You knew exactly who would bring the link cable to the bus stop.
- You can still hum the first four bars of the theme song without prompting.

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